Les ami·e·s de Fierté
During the 2025 Festival Fierté Montréal, enjoy tons of exclusive deals and special offers at our partner businesses in the Village — all thanks to this special card, created in collaboration with the SDC Village.
Les Ami·e·s de Fierté is your chance to enjoy everything Village businesses have to offer with exclusive discounts during the Montréal Pride Festival!
Look for the “Ami·e de Fierté” sign at participating businesses and show your Pass to access special deals. It’s easy, quick, and highly recommended!
Get your “Ami·e de Fierté” Pass digitally through the FEST app (available below on this page), or pick up a physical version at our Festival Headquarters.
You’ll also find a QR code on the posters in participating businesses that links directly to the digital version of your Pass in FEST, the Festival’s official mobile app (You can download it here: Apple or Android).
Find us at the Festival HQ, 1306 Sainte-Catherine East, open from July 31 to August 10 (hours to be announced).
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Alejandro Restaurant
Buy one, get one free on all smoothies and coffees! Terms and conditions: Offer valid only with the purchase of a menu for two people between 9 a.m. and 11 a.m. Valid from July 31 to August 10.
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Armada
Enjoy 15% off the entire store! Terms and conditions: Excludes the P&C Creations brand. Valid from July 31 to August 10.
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ATD Clubhouse
Enjoy 15% off all our in-store services and products during the festival. Come spoil your pup at ATD Clubhouse! Terms and conditions: Services by appointment only. Discount valid on booked services and in-store products. Valid from July 31 to August 10.
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Bar Le Stud
Get 10% off your restaurant bill! Terms and conditions: Valid on Wednesday, Thursday, and Sunday from 5 p.m. to 10 p.m., and on Friday and Saturday from 5 p.m. to 10:30 p.m. Offer valid from July 31 to August 10.
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Centre Esthétique Montréal Village
Get 20% off your first facial in 2025 – treat yourself to radiant skin! Terms and conditions: 20% off your first facial in 2025 at the Village location (JetPeel, Peeling, Vivier, Microneedling). Valid from May 22 to December 31.
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Diamant Rouge
Get 20% off beer and cocktails! Terms and conditions: One beer or one cocktail at a time. Valid from opening until 11 p.m., from July 31 to August 10.
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Globe Car & Truck Rentals
Globe Car & Truck Rentals in Montreal will upgrade you for FREE! Book online now, show your Friend Pass at the counter when picking up your vehicle, and proudly drive off in a higher category car! Terms and conditions: Upgrade available at the counter upon availability with presentation of the Friend Pass. Valid from July 1 to August 7.
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JIM - Jouer Ici Maintenant
Get a free admission to public shows on Tuesdays (Famille INSTABLE) and Fridays (ON JOUE performances)! Terms and conditions: One admission per presentation with the Friend Pass. Valid all summer long (until the end of August).
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The House Of Beers
Buy more, save more in-store! Buy 6 items and get 10% off. Buy 12 items and get 15% off. Buy 24 items and receive a free pint glass! Terms and conditions: Discounts do not apply to already discounted products, and no stamps will be added to the loyalty card. Valid from July 31 to August 10.
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La Table de Jo
Treat yourself to a Korean BBQ feast (excluding meat-only options) and enjoy a drink at a sweet price: all beers for $3 or a soft drink for $1 with your first order! Terms and conditions: Offer valid on the first drink only with the purchase of a BBQ menu (excluding meat-only options). Regular pricing applies from the second drink onward. Valid from July 31 to August 10.
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Mistrbear L'Atelier
Get 10% off our regular-priced in-house brand products with the Fierté Montréal Friend Pass! (Not combinable with other discounts.) Terms and conditions: Valid only on regular-priced in-house brand products. Offer valid from July 31 to August 10.
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Palme
Enjoy 15% off all dishes at Le Palme! Savor a unique tropical cuisine. Terms apply: Excludes alcohol, not combinable. Valid from July 31 to August 10.
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Jean Coutu Place Dupuis Pharmacy
Enjoy a special discount on our discovery bags filled with products from Quebec-based companies! It’s the perfect chance to uncover local gems while supporting homegrown businesses! Terms and conditions: Offer valid while supplies last. From July 31 to August 10.
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Pourquoi Pas Expresso Bar
Festival-goers get 20% off coffee, tea, and chocolate! Terms and conditions: Offer valid only during the Festival period, from July 31 to August 10.
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PROHIBITION
To celebrate the Festival, every visitor to the store will receive a mini gift bag including: 1 neon lighter, 1 PROHIBITION – Pride Edition sticker, 1 pack of rolling papers, and 1 recyclable plastic grinder. Terms and conditions: While supplies last (between 300 and 400 bags). Valid from July 31 to August 10.
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Rage Axe Throwing
Get 15% off your admission for an axe-throwing session at Rage! Plus, during your visit, receive a discount coupon for Art Chaos: Spin Art & Bar. Terms and conditions: Discount applies to admission only (excluding merchandise and gift cards). Valid from July 31 to August 10.
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Restaurant Rosa Mexicano
Two margaritas for the price of one! Terms and conditions: Valid only between 3:00 p.m. and 5:00 p.m., from July 31 to August 10.
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La Comédie de Montréal Theater
Get 50% off tickets with the Fierté Montréal Friend Pass for the following shows*: • LUC-JEAN et son L-J.Club – August 6 • La Duchesse de Langeais – August 7 • Plateau d’humour Latino – August 9 Terms and conditions: Valid for up to 4 people. Discount available only at the box office. Offer valid on August 6, 7, and 9.
