On June 12th, Fierté Montréal had the honor of receiving two awards at the 2024 Idéa competition: the Silver Award in the Identity / Refresh of Visual Identity – Event, Cultural and Non-Profit category, and the Bronze Award in the Identity / Logo – Event, Cultural and Non-Profit category. We are very proud of this recognition from the Quebec communication and advertising industry!
The Idéa Awards
Idéa is a competition that celebrates the best of creative communication in Quebec. Inspired by major national and international competitions, it highlights the diverse talents of professionals, artisans, and clients here through six major disciplines: Advertising Creation, Design, Media, Digital Products and Experiences, Craft/Production, as well as Business Results and Strategy.
A modern brand identity inspired by the past
The new brand identity of Fierté Montréal, winner of the Distinction Award from Tourisme Montréal, was created in collaboration with the agency Deux Huit Huit as a sanctuary of expression for our pride. A shared space for celebration, for advocacy; a place where we can watch over each other to form the strongest of alliances.
“The new brand image is a tribute to our past, but above all, a ray of hope and an aspiration for what lies ahead. And when the time comes to chant in the streets, we will be there with you — we are eager for it.”
— Simon Gamache
General Director at Fierté Montréal
The creative process
In this text, Deux Huit Huit discusses the strategic thinking and creative process that guided our joint decisions to achieve our new brand identity, unveiled on May 18, 2023, during the launch of the programming for the Fierté Montréal 2023 Festival.
To learn more, listen to this podcast where we discuss with them about the creative process that led our decisions.
Check out the case study of the project on the Deux Huit Huit website
